Customers expect personalized interactions from their favorite brands. 3 smart SMS strategies for gambling brandsĬonsumer demands are on the rise. Now that you know more about the power of SMS, let’s look at three ways gaming brands can put it into action. Enhanced safety: Protect customers’ sensitive information with SMS two-factor authentication (2FA).Versatile: Gambling businesses can use SMS for marketing campaigns or 24/7 customer support.

Highly effective: With 98% open rates, SMS is one of the most effective ways to engage consumers.SMS allows gaming businesses to reach millions of customers worldwide. Universal reach: About 85% of the world’s population owns a smartphone.

This high-impact, low-cost strategy allows brands to attract, obtain, and retain more customers.Īmong the top benefits of SMS for the gambling industry include: Text messages give brands a direct line of communication with consumers via their favorite devices. SMS is a valuable engagement tool for gambling and sports betting businesses. Sports betting and gambling brands can leverage SMS communications to attract, engage, and protect players. And thanks to mobile devices, the global gambling market is forecasted to be worth a whopping $765.89 billion by 2027.īut it’s not just customers who benefit from mobile technology. Gambling, once a weekend luxury, has transformed into a daily pastime for countless consumers. From slots and sports betting to blackjack and baccarat, consumers can be matched with live dealers or go head-to-head with other digital players. Smartphones now give us all the excitement of a casino right in the palms of our hands. Gone are the days of walking into a casino and sitting down at the poker table.

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